Why Buy Local Food?

Food Miles

This is the distance that food travels from the field of production to the shop from which you have made your purchase.

The shorter the distance your tomato has to travel before it gets to you the better.

• Better because the little chap can be picked when it‘s ripe rather than long before;
• Better because ripe fresh fruit contains more essential glyco-sugars;
• Better because vast containers of fossil fuels aren‘t consumed in transporting the fruit;
• Better because local people rather than a number of wealthy off-shore shareholders benefit from your cash;
• Better because tomatoes produced locally by smaller growers are less likely to have been sprayed prophylactically (i.e. to guarantee shape and form) or, indeed at all.

If you are with us so far, let‘s tell you where Crumbs fits into the picture. When it comes to that ever exciting chore of buying food, we want to generate within you that general feeling of human goodness normally accompanying selfless acts of altruism. We call it feeling good about your food. To that end, where ever we can we buy locally. Not always easy in a world where the garden of England has up sticks and moved to the South of France and small farmers have turned "hay lofts" into "play lofts", but where we can, we do.

In conclusion, if you want a tomato that is vaguely good for you, doesn‘t glow in the dark as a result of residue sprays and tastes better than your average corn-flake packet, then you're in the right place.